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How to Use QR Codes

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Perhaps you’ve seen these black and white maze-like squares in magazines, billboards and catalogs and wondered what they were. QR codes or quick response codes were first invented in Japan in 1994 for the auto industry. The technology is now being used in a broader context, including advertisements aimed at smartphone users. QR codes can be scanned by smartphones to bring up a website for more information. It can be a great way to bridge your print advertising with new media.

I have been incorporating QR codes into my organization’s ads since November 2010, and I have seen increasing response to them each month. Here are some tips on how to use QR codes.

 
How to Use QR Codes in Advertising

  • There are many sites that can help you create QR codes for free or a small cost. Check out Kaywa.com, Qreateandtrack.com or Qrstuff.com. These are just a few sites; many others offer similar features.

     

  • Size Matters. Once the QR code is generated, place it on a print ad. Make sure that the QR code is at least 1 inch by 1 inch. Smaller codes may not be scannable.

     

  • To scan the code, smartphone users first need to download a QR reader. Many readers are available for free or a small charge.

     

  • Track It! See how many people are scanning your QR code. Most sites that generate the codes will offer tracking for a monthly fee.

 

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Categories: Mobile, QR Codes
  1. April 25, 2011 at 4:25 pm

    Heya! Good stuff. Thanks.

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