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Posts Tagged ‘New Media’

Increase in QR code response

April 13, 2011 2 comments

Along with the jump in mobile web traffic, I’ve noticed an increase in response to QR code advertising from January to March 2011. QR codes are black and white codes that can be scanned by smartphones to bring up a website. As you can see from these graphs, the increase in response from month to month is significant.

Visits to my org’s website through QR code 1
qr code response increase

Visits to my org’s website through QR code 2
qr code increase

Background Info: In January, my org put out 3 ads that incorporated QR codes in Dallas and Cleveland. By February 1, we had 12 QR codes running in ads in Los Angeles, Chicago, Boston, and New York, in addition to Dallas and Cleveland. But from February to March, there was no difference in the number of ads that showed QR codes. In fact, our ads stayed the same in all markets.

So I wonder if the jump that we see from February to March can be attributed to the fact that QR codes are becoming more visible in billboards and magazines, and more people are taking notice of them.